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Markets With Devastating Accuracy!

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99% of Marketers FAIL To Rank In Google
By Violating One Or More of The
3 UNBREAKABLE Golden Rules of SEO…

Get the 3 Golden Rules Right?
Achieve quick, easy, profitable front-page Rankings on Google, and see the results in just a few weeks.
Break One of the 3 Golden Rules?
Just like 99% of all websites, your site will fail, and all of your invested time, effort and money goes to waste!

Every web-site needs traffic if it’s going to succeed – and the most reliable, consistent, profitable, high-volume source of traffic comes from search engines.

All it takes is getting 3 SIMPLE things right! – the 3 Golden Rules…

But 99% of sites get these 3 things wrong (without even realizing it at the time) – and as a result, the odds of success are stacked against them, making good profits (not even big profits) becomes a massive struggle…

…And, as a result, 99% of sites fail!

These brief videos will show you how to avoid making big traffic-generation mistakes that will cost you time, energy and money.

  • Find out how to uncover “gold-nugget” keywords – each of these keywords can send hundreds, even thousands of free visitors to your site each day.
  • Stop attracting time-wasting tire-kickers to your web-site, and target the keywords in your market that real buyers are using right now.
  • Discover exactly how to beat the competition, and get front-page rankings in Google for high-traffic keywords in weeks or days – not months or years.

PLUS: Get Your FREE Trial of Traffic-Hunting Software “Market Samurai”
(Software Valued at $149)

enter details Download Your FREE Copy of Market Samurai!

tick sm yellow Download Your FREE Copy of Market Samurai! Free Access to Traffic-Hunting Software, “Market Samurai” (Software, Valued at $149)
tick sm yellow Download Your FREE Copy of Market Samurai! 4 Brief “How-To” Videos, Sharing How You Can Get More Visitors, With Less Effort!
tick sm yellow Download Your FREE Copy of Market Samurai! Step-by-step “Fast Track” Ranking Guide
yes button Download Your FREE Copy of Market Samurai!

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Market Samurai Golden Rule #1: How to Find Relevant Keywords

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Here’s an article that covers the content featured in the video above…

Let’s explore the process of keyword research and how Market Samurai can lend a hand with this task. Specifically, we’ll be looking at…

  • Understanding the keyword research process
  • The 4 Golden Rules of keyword research
  • How to use Market Samurai to generate a list of relevant keywords

A great way to understand the process of keyword research, is to compare it with the process of panning for gold. In the days of the gold rush, prospectors would take their gold pans down to a river and scoop out the collection of rocks, dirt, and sand.

Initially, they’d discard the large rocks that were clearly not relevant, and they’d swirl their pan to separate out the heavy gold from the lighter sediment. At the end of this filtering process, they’d hopefully be left with a few nuggets of gold at the bottom of their pan.

The process of keyword research is very similar. You begin by selecting a niche to explore, which is the equivalent of choosing a river to prospect. You then generate a large number of keywords relating to your niche, which is like scooping up a collection of rocks, dirt, and sand. Then, you can use a tool such as Market Samurai to filter out the good keywords from the bad. At the end of this process, you will hopefully be left with a few gold nugget keywords.

The obvious question then becomes, what are the characteristics of a gold nugget keyword?

Analysis by the expert team at Market Samurai has led to the development of 4 Golden Rules for identifying the best keywords to target in your online business. The 4 Golden Rules are:

  1. Relevance
  2. Traffic
  3. Competition
  4. Commerciality

A gold nugget keyword is highly relevant to the content on your website, is has a good level of traffic, it has acceptable levels of competition, and it has a high level of commerciality.

We’ll be exploring each of these in more detail, but for now, let’s take a look at the first golden rule, relevance.

Relevance is something that many people often overlook in their excitement to get their business up and running as quickly as possible. The fact of the matter is, if you target irrelevant keywords, you may obtain a top ranking in Google and you may even generate a lot of traffic to your website. However, if the content of your website is not relevant to the keywords you’ve targeted, then the people who visit your site will probably not be interested in what they find.

In this scenario, you may end up with a lot of traffic and a big bill from your hosting company, but very few sales. It’s important to realize that the secret to online success is not just traffic. The real secret is targeted traffic.

So, according to the first golden rule of keyword research, you should always start by identifying the keywords that are most relevant to the content on your website.

Let’s take a moment now to see how this works in the real world using Market Samurai.

In this example, I’d like to show you how to generate a list of keywords relating to a niche, and how to refine your list to make it as relevant as possible to the content on your website.

To begin, I’ll create a new project and I’ll use the well-worn Internet marketing example of “dog training”.

Because I want to generate a list of keywords relating to my niche, I’ll select the “Keyword Research” module in Market Samurai. And to generate my initial list of keywords, all I have to do is click the generate keywords button. I enter a capture, and click the submit button.

Market Samurai then generates a list of keywords relating to my seed keyword, in this case “dog training”. Going back to our prospecting analogy, this is the equivalent of scooping up a pan containing rocks, dirt, sand, and hopefully some gold nugget keywords.

Now, as I mentioned, the first golden rule of keyword research is relevance. Market Samurai provides you with several ways to improve the relevance of your keyword list. The simplest way to eliminate irrelevant keywords is to scroll through the list, and if there’s a keyword that is clearly not relevant to you, just click on the cross icon to remove it from your phrase list.

For example, the phrase “crate training” is probably not going to be relevant to my dog training website, so I’ll click the cross and eliminate that keyword.

You can also use negative keywords to eliminate all phrases containing a particular word that you’re not interested in. For example, let’s imagine that I’m not interested in dog collars. All I have to do is come down here and click on the word “collar”, and you’ll notice that the program underlines the word to show that it’s selected, and I can come across here and click on the cross icon. The word collar is now listed in the negative keyword area, and all keyword phrases that include the word collar have been filtered out of my list. In this case, four extra phrases have been removed.

One thing I should point out is that if you want to eliminate the word “collar” and “collars” with an “s,” you will need to add them as two separate negative keywords.

And now with collar and collars selected, I filtered out seven phrases. If you ever want to see the phrases that have been removed, you can click the “Show Removed” option.

The second way to improve the relevance of your keyword list is to identify positive keyword phrases. This will eliminate all phrases except those containing a particular word.

For example, imagine that I was only interested in keyword phrases containing the word “behavior”. All I have to do is select the keyword “behavior” and then come across here, and this time I’ll click the tick icon. The word “behavior” is added to my positive keyword list, and you can see that Market Samurai has now filtered out all of the keyword phrases except those that contain the keyword “behavior”. Now I don’t actually want to use these filters at the moment, so I’ll just click the clear button here and here to remove my positive and negative keyword filters.

The next way I can modify my keyword list is to add keywords manually. To add a keyword, all I have to do is type it into the “Add Keywords” area and click the “Add Keywords” button.

Now the next way to improve the relevance of my keyword list is to use the “Phrase Length Filter”. Let’s say, for example, that I’m only interested in targeting phrases that contain three or more keywords. All I have to do is change the Phrase Length Filter from one to three and now I’ve filtered out 32 keywords, and all my phrases now contain at least three keywords. For the sake of this example, Let’s just reset this to one for now.

Having generated a list of keywords and eliminated the keywords that are not specifically relevant to my website, I can now click the “Analyze Keywords” button. This takes us to the “Analysis Panel”. If I ever want to return to the “Generate Keywords” screen, all I have to do is click the “Modify Keywords” button.

We’ll be exploring this panel in much more detail in future videos, but for now, I want to focus on the final aspect of relevance, which is the “Phrase to Broad Match Ratio”, or PBR.

Google generally does a pretty good job in returning keywords that are relevant to the original seed keyword. However, occasionally, Google returns the words in the wrong order.

For example, if I scroll down towards the bottom of this list, you’ll see that Google has returned the phrase “dog train”. In reality, it’s much more likely that people are searching for the phrase “train dog”, rather than “dog train”.

When Google returns misleading keyword phrases, the big problem is that sometimes people can find these types of phrases and think that they’ve found an untapped niche. They then build an entire business focusing on a phrase like “dog train”, only to find that they did not obtain the results they were expecting, because very few people are actually typing “dog train” into the search engines.

To overcome this problem, we developed the concept of the Phrase to Broad Match Ratio. In a future presentation, we’ll go into the detail of how PBR is calculated, but for now, the important thing to understand is that PBR is a way to eliminate those misleading and dangerous keyword phrases that Google can sometimes return.

So, the first thing I’ll do is click the “Phrase to Broad Match” checkbox. The lower the PBR, the more likely it is that a phrase contains words in the wrong order.

As you can see here, the term “dog train” has a PBR of 6%, which means it’s not really a phrase that people are typing into the search engines. In our experience, we’ve found that setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases. So I’ll just click the plus sign and enter 15, and then click the “Refresh Filters” button. This should now eliminate any misleading phrases, and it leaves us with a high quality list of keywords, which we can then analyze in detail.

So just to recap, in this video we introduced the 4 Golden Rules of keyword research, and identified that gold nugget keywords have the following characteristics…

  • They’re relevant
  • They have good levels of traffic
  • They have acceptable levels of competition
  • They have high levels of commerciality

We then looked at the first Golden Rule, which was Relevance, and found that once you’ve generated your initial list of keywords, Market Samurai provides you with several ways to improve the relevance of your keyword list.

These include:

  • Removing irrelevant keywords
  • Using negative keywords
  • Using positive keywords
  • Adding keywords manually
  • Using the phrase length filter
  • And finally, on the analysis panel, setting a “Phrase to Broad Match” filter of 15 to eliminate any misleading keyword phrases from Google.

As you can see, using these tools within Market Samurai, you can generate a list of targeted keywords that are highly relevant to the market or niche that you’re exploring.

Click here to get your free copy of Market Smaurai
and let it assist you to easily find relevant keywords and niches!

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Market Samurai – An Introduction To Keyword and Niche Research

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In this video, we’ll be looking at a number of important concepts related to keyword research. These include: understanding what online markets really are, understanding niches and how they relate to markets, and then we’ll take a look at the role of keywords and why they’re so very important.

When you first start exploring the world of Internet marketing, you’ll often hear people talking about different online markets. The best definition of a market is that it is “a community of people who share a common interest in a particular subject or activity.” Often, this community has its own language, which is made up of terms and acronyms that only make sense to other members of the community.

The easiest way to understand this view of a market is to take a look at some examples.

The “brides to be” market is made up of women who are currently planning their wedding. Their area of interest is of course weddings. And some examples of the language that is used by members of this market include “FH” – which is an abbreviation for future husband, “FMIL” — which stands for future mother-in-law, and “MOH” — which stands for maid or matron of honor.

The next example we’ll look at is the online gaming market which is made up of people who enjoy playing computer games with others over the Internet.

For example, their area of interest might be playing World of Warcraft, which is a popular multi-player game. And some examples of the language that is specific to these markets include “a Zerg rush (to attacj a target in an attempt to win by shear numbers rather than skill)”, “AOE” (area of effect), and squishy (a name given to cloth wearing characters).

And finally, let’s take a look at the golfer’s market. Their area of interest is of course golf, and some examples of their community specific language include Texas Wedge (the putter when used off the green), Mid-Marshie (another name for the four iron), and an apron (the grassy area surrounding the putting surface).

Once you understand this concept of a market as a community with its own internal language, you’ll quickly realize that there are hundreds and thousands of different markets out there waiting to be explored.

Now let’s move on and take a look at the concept of niches.

Within every market, you’ll find multiple niches. A niche is a subset of a market that relates to a specific topic. The easiest way to understand the distinction between a market and a niche is to take a look at an example. Members of the brides to be market will be interested in a wide range of topics that relate to weddings. These include wedding flowers, wedding rings, wedding photography, bombonieres, reception venues, and wedding dresses. Each of these topics can be thought of as a niche that will be of specific interest to members of the brides to be market.

Now let’s take a look at keywords and how they relate to market niches. Keywords are the words or phrases that members of a market type into a search engine in order to explore a particular niche.

For example, Sara and Karen are both members of the “brides to be” market. When Sara sits down at her computer to explore the wedding photography niche, she enters the keyword phrase “wedding photography tips.” Google then returns a list of sites that contain tips for getting great wedding photos.

When Karen uses Google to explore the wedding photography niche, she enters the keyword phrase “wedding photography pricing.” Naturally, she receives a different set of results to Sara because her keyword phrase has a different focus.

The first thing to notice here is that Sara and Karen are both exploring the same market niche. However, they generate a very different view of their niche based on the keyword phrase they enter into Google. A great way to think of keyword phrases is that each phrase is literally a key that unlocks a specific door to provide access to a market niche.

The second important thing to note is that the number of people using each keyword phrase to explore a niche varies greatly. For example, on average, 217 people per day use the keyword phrase “wedding photography tips” to explore the “wedding photography” niche.

In contrast, only five people use the phrase “wedding photography pricing” to access the niche. This means that each keyword phrase has a value based on the number of people who are using it to access a particular niche.

The keyword phrase “wedding photography tips” generates more traffic to the wedding photography niche than the phrase “wedding photography pricing.” As a result, the phrase “wedding photography tips” is considered to be a more valuable keyword phrase than the phrase “wedding photography pricing.” We’ll talk more about the characteristics of a good keyword phrase in a later video.

Now that we’ve discussed online markets, market niches, and the role of keywords, let’s take a look at why these concepts are so important in the real world.

A few years ago, the CEO of Noble Samurai, Eugene Ware, myself and Ed Dowe created the Internet Eagle Project. For 12 months we worked with three complete beginners to help them create online businesses from scratch. All three of them worked extremely hard to create their own eBooks and they all followed exactly the same marketing process.

However, the results they achieved varied dramatically. The first Internet eagle instantly began earning thousands to dollars per month. The second Internet eagle basically broke even. And the final Internet eagle lost money each and every month. What we learned from this experience is that when it comes to Internet marketing, success is not necessarily achieved by the person with the best product or the person who works the hardest.

In fact, it takes the same amount of time and effort to build an unsuccessful business online as it does to build a successful business.

The biggest factors that determine whether you succeed or fail are one — the market you choose, and two — the keywords you target.

If you get these two factors right, your online business may produce an income stream that can completely transform your life.

However, if you get one of these factors wrong, you’ll probably join the large number of people who make virtually no income online.

In our experience, the main reason people fail is that they did not spend the time upfront to do the market research necessary to check if their business idea is viable. Instead, they rush in, they select a random niche, they target random keywords or worse they don’t target keywords at all, and then they just hope for the best. This is usually a recipe for disaster.

The people who succeed online take a very different approach. They research markets carefully, they identify profitable areas, they target specific keywords, and they follow a proven plan. At Noble Samaria, we want you to be in the second group, and our main focus is to develop the tools and the training that you’ll need to build a profitable online business.

In this video, we looked at what online markets are and defined them as communities of people who share an interest in a particular area and who often have their own internal language. We then saw that within each market there are many niches which were led to specific topics of interest to members of a market.

Next, we looked at the role of keywords and found that they are the keys to unlocking a niche. We also saw that different keyword phrases have different values depending on the amount of traffic they generate.

And finally, we discussed the importance of keywords and found that choosing the right market and targeting the right keywords are two of the biggest factors in determining the success or failure of your online business.

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Market Samurai In a Nutshell

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Market Samurai will help you quickly find keywords that are worth writing about. You can do this manually, but Market Samurai will automate and speed things up for you.

What makes a niche keyword phrase or long tail keyword worth targeting? Well, there may be advertisers who are willing to pay a lot for visitors who are searching for those keywords. If you’re planning to make money online with Adsense, then it’s important for you to know what those high earnings-per-click keywords are.

Another thing you can consider is that there may be a lot of people who are searching for those phrases. More people translates to more searches per day, which transforms into higher traffic for your site or blog. And you know what they say, right? Content + Targeted Traffic + Pre-selling = Profit.

And finally, there may be just a few people writing about those search terms. By strategically choosing the right keywords, the web pages you publish will have a higher chance of appearing on the first page of the search engine results, for the terms that your target market is hungrily searching for.

In other words, if you know what those magical and profitable keywords are, then you will be able to make better use of your time (or the salary you pay to your virtual assistant or outsourced writer). You’ll be able to focus on high-traffic, high-profit keywords that don’t have too much competition, so that your web pages will rank high in Google and other search engines.

But that’s just the tip of the iceberg! Market Samurai does so much more!

  • Tracks the rankings of each of your keywords in the search engines – know exactly where you are any time, instantly!
  • Reverse engineers your competition
  • Helps you find optimized domain names
  • Finds ways to monetize your sites
  • Finds content for your sites
  • Finds other sites that offer one-way links back to your sites
  • And so much more!

Get Your FREE Trial of Traffic-Hunting Software “Market Samurai”
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